Nike Shine focuses the spotlight to the Los Angeles athletic spirit. Be it on the court, the field, the gym, or the streets. Shine brings the limelight to athletes that take it to the next level. It captures the indomitable determination of individuals who accomplish their goals and immediately ask, “What’s Next”? Shine is for the citizens that blaze trails and light up Los Angeles with their dedication and vigor. Move more. Move better. Nike Shine.

We were asked to concept and design assets to support the Shine initiative.

Nike Running

Branding/Presentation/Environmental