How do you showcase the benefit of innovation?

To a skateboarder product innovation isn’t something you see it’s something you have to experience to feel. The “Freehicle” was created as a mobile science lab on wheels to disrupt and serve the athlete consumer. The SKATEFREE experience traveled from skatepark to skatepark where skateboarders could study and enhance their skills while testing Nike SB product. 

The tactics for this experiential activation lead with crowd sourced video content featuring all participants, a printed flip book capturing the consumer’s best trick and a chance to sound off and give recorded feedback to Nike SB footwear designers on their product completed the experience. Skate free!

We assisted with overall experiential design and support tactics that elevated the consumer experience and generated shareable content for the Nike SB brand.

Nike SB

Experiential/Vehicle Design/Brand Integration

Based on the reach of this activation. I was also asked to design and develop print and digital support tactics for the SKATEFREE experience.

Nike SB

Print/Digital/Iconography/Infographics