Do you have some extra fullness beneath your chin? Maybe it’s something you’ve had your whole life, something that developed over the years, or something you noticed recently. This is a condition called submental fullness, which some people refer to as “double chin.” KYBELLA is the only FDA-approved injectable treatment that destroys fat cells in the treatment area under the chin to improve your profile. We were asked to concept and design a campaign which included a series of print/digital tactics. The purpose of this campaign was to drive the HCP audience to offer their patients the full facial aesthetic experience by discussing submittal fullness.